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Business Partner Information

There are over 800,000 SuperGold cardholders, with around 60,000 people joining each year. Older people are a valuable market and are growing in size and spending power.

They want to get the best value for money, have time to shop around and are loyal to businesses that are good to them. They also like to give, and take, recommendations from people they know and trust, so they are great for word of mouth marketing.

As a SuperGold Business Partner, you will be promoting your business and services to this influential market – for free.

A man enjoying using the superGold app at a cafe

About the programme

Business Benefits

Joining the programme