SuperGold - or the ‘gold card’ - gives our seniors golden opportunities to stretch their money further. SuperGold is one way the government and New Zealand businesses can say thank you or tēnā rawa atu koe for everything our older people have done for Aotearoa, by raising families, working, or helping in the community.
Why become a SuperGold Business Partner?
There are over 790,000 SuperGold cardholders, with around 60,000 people joining each year. Older people are a valuable market and are growing in size and spending power.
They want to get the best value for money, have time to shop around and are loyal to businesses that are good to them. They also like to give, and take, recommendations from people they know and trust, so they are great for word of mouth marketing.
As a SuperGold Business Partner, you will be promoting your business and services to this influential market – for free.
Business Marketing opportunities
As a Business Partner, you will work with us to create the best offers for seniors. We have a great deal of insights about what they want, and what they see as valuable.
A special offer can be a limited time offer, such as an exclusive ‘one day/one month’ only deal. Or, it can be an offer of exceptional value. We are happy to talk to you about this.
We welcome all offers that help cardholders stretch their money further.
Ideally your offer would be exclusive for seniors and be available all the time. The less restrictions, the better.
For both Special Offers and Everyday Offers, we are happy to discuss other opportunities to promote your offer.
SuperGold in numbers
New website and app launched in October 2019
Over 100,000 app downloads
Over 47,000 website visits per month (on average)
Emails to over 315,000 cardholders, 11 times per year, with an open rate in excess of 60%.
Social media reach of over 135,000 (total monthly avg.)
How do I sign up?
It’s free to join the SuperGold programme.
Are you a business with one business address?
If your business has one business address, simply complete our online sign up form online sign up form
We’ll check your application and let you know when your offer has been approved and is live on the website and app.
We’ll also send you a welcome pack in the mail when we’ve done this.
Are you a nationwide business or have multiple business addresses?
If you’re a nationwide business with multiple business addresses, please contact us by
We’ll get in touch to explain the process and opportunities available.Download terms and conditions for SuperGold businesses (PDF 191KB)
Having a positive in-store experience is really important to our cardholders.
We also have a range of other marketing collateral you can download and print.
If you have an online shop, please display the logo on your website.
Download Resources for participating businesses
If you need the SuperGold logo or more stickers, please email firstname.lastname@example.org
To see what the material looks like download this guide (SuperGold Business Partners PDF).