Skip to main content

Privacy Policy

Privacy Policy

This privacy policy applies to the SuperGold card app and website. The app and website allow you to access special deals throughout New Zealand. These deals can be claimed in person, by showing your SuperGold card, or can be accessed online through the SuperGold card app and website. You are not required to provide any personal information to use the SuperGold app or website.

However, you will have to provide some personal information if you want to:

  • Get access to certain online deals
  • Have your location displayed on the map

To find out about what different parts of the Ministry of Social Development (MSD) do with your personal information (such as Work and Income, StudyLink, Senior Services and Youth Service) please read our privacy notice.

Accessing Certain Online Deals

Some online deals can be accessed by anyone who may have downloaded the app or visited the website. However certain deals may require you to prove your eligibility as a SuperGold card holder.

To access these deals, you must enter your Social Welfare Number (found on the back of your SuperGold card) and date of birth into the website. If you are using the app you will be automatically taken to the SuperGold website when you try to verify your eligibility.

These two pieces of personal information are then sent to the Ministry of Social Development (MSD) for automatic checking. Once eligibility is confirmed, you can access all the available online SuperGold deals.

Location and use of the map

The app and website contain a map that displays the location of providers. It will also display your location if you’ve enabled location services for the app or website. To display your location, your GPS coordinates are sent to MSD and then passed on to Google. If you’re connecting to the internet through a router, that router’s public IP address may also be sent to MSD and on to Google. No other identifiable information is sent, and MSD does not store the coordinates or IP address.

You have the option of disabling your location services for the app or website. If you do this the map you see will be centred around Britomart in Auckland, or you can choose a default location which will be held locally on the device. To disable your location services, go to ‘Settings’ on your device.

SuperGold business partners

If you sign up to become a business partner of the SuperGold Card programme MSD require some personal information from you. We need a contact person’s name, phone number, and an email or postal address. We will use this information to contact the individual about administrative matters. If you don’t provide this information you won’t be able to sign up to the programme. You can add additional staff members as a contact person for us. You can do this on your account and will need to provide their name, email, role, phone number and business address.


The app and website run Google Analytics which provides us with anonymous reports on users’ activity; this helps us improve the service. Google receives your IP address and runs cookies to facilitate the analytics.

The app and website are hosted on Amazon Web Service, this means Amazon receives your IP address and we are running an Amazon cookie which stores the name of the server you visit so we can return you to that same server if you leave. MSD also receives your IP address and is running a Rails cookie which helps facilitate the admin login function.


If your notifications are enabled for the SuperGold app on your phone, we will send you occasional notifications about the SuperGold service, such as new deals that are available.

Your rights

You have the right to ask for a copy of any personal information we hold about you, and to ask for it to be corrected if you think it is wrong. If you have any questions, or if you’d like to ask for a copy of your information, or have it corrected, please contact us at .